With an increasing focus on online presence, it’s imperative that organizations must ensure that their website is engineered to deliver the best possible experience for each customer. DeciDyn has developed extensive capabilities in web crawling, clickstream data extraction and analysis, text mining and classification algorithms to provide customized services as mentioned below:

• Web Analytics
• Text Mining and Analytics
• Sentiment Analysis and Product Reviews
• Website Monitoring

Web Analytics

In exponentially growing digital markets, taking real-time decisions with the available unclear web information is a challenging task. DeciDyn’s analytical capabilities over web data provide you useful business insights. slice-and-dice of web data involves more than just descriptive statistics which can tune the data into actionable strategies.

Features:

• Click path analysis: Small actionable scripts on your webpages and email links track what customers are looking into your site. Aggregation of this information analyzed will provide rich business insights. Clickstream based email messaging is gaining momentum.
• Visitor behaviour segmentation: Our unique approach to website data and analytics gives you the actionable insights in providing user-based shopping experience.
• Web log analysis: The enormous pool of web log data gives valuable web stats like visitors per page, time spent per page, conversion rates, etc. The analysis will give information about your site's usage and can be used for search engine optimization (SEO).

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Text Mining and Analytics

Crunching text (unstructured data) and integrating with tabular data (structured data) allows organizations to convert accessible information to actionable intelligence. With integrated text mining, smart organizations leverage the power of information to identify profitable market niches and take action long before their competitors are even aware of the opportunities.

Features:

• It helps to identify the deep insights of Churn Drives. Text mining and analytics capabilities helps in proactive churn management which is extensively practiced in telecom, insurance, financial services and healthcare industries.
• Rapidly evolving text mining capabilities can be used to unearth the useful business insights from customer feedback forms, call center notes and customer research reports.
• Identify cross-sell, up-sell opportunities and craft future offerings that make customers remain loyal to your company.

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Sentiment Analysis and Product Reviews

The service integrates text mining and classification techniques to come up with a consolidated opinion about a particular product in the required category. The process involves providing a specific product name for which the opinion has to be generated along with the option of review sources (blogs, online retail sites etc.) as per the client’s requirements. Reviews are aggregated and sentiment analysis is performed based on the inputs provided.

Features:

• Compiled user opinion about the product (favourable, unfavourable or neutral) as suggested by the automated review analysis.
• Summarized feature-set report where the concerned item is rated based on distinct product attributes.
• Overall Customer Review Score to gauge opinion intensity, and additional information like total number of reviews and top positive and negative reviews along with the original source.

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Website Monitoring

The Web Monitoring service is an automated tool that tracks web sites, web pages and other Internet assets based on keyword related content. It can be used to analyze and evaluate web content as well as for content filtering and screening. The tool uses a combination of web crawling technologies, text mining and classification techniques.

Features:

• Website scoring system to detect websites engaged in prohibited transactions, viz. sale of prescription drugs, child pornography etc.
• Monitoring websites based on compliance guidelines by network providers for merchant evaluation.
• Information retrieval from various internet resources as required by the clients. 
• Classification of web content under different categories based on topic discussed or sentiment analysis.

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