DecidynWelcome to Decidyn
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Retail

In a global market scenario, where markets are maturing faster than expected, competition is intense and the customer is better informed and more sophisticated, it is becoming increasingly critical for companies to be able to retain their customers and grow new customers.
 
DeciDyn develops marketing strategies through the right mix of advanced analytics, cutting-edge technology and deep industry expertise. This helps you assess the market, acquire new, profitable customers and retain them, identify customers attrition behavior and engage in effective cross-sell/upsell to increase the value of customer relationships.
 
We help fuel your business growth and profitability through our marketing analytics such as response models, cross sell analytics, retention strategies, market basket analysis, sales force effectiveness and market mix models.

  • Response Models: Through predictive analytics, we aid you in your market decisioning process, to determine purchase and loyalty propensities, to set prices, allocate advertising expenditures and forecast sales or test the effectiveness of alternate marketing plans

  • Cross-sell Analytics: If you want to increase value of your customer relationships, drive product penetration, increase the revenue per customer and thereby profitability, DeciDyn's solutions will provide all the technology and analytic services required to deliver smarter and more actionable marketing decisions, allowing you to execute cross sell and upsell programs.

  • Retention Strategies: In an era of customer choice, brand disloyalty and low switching costs retaining good customers is no easy task. Our marketing analytics combined with market consulting and database services aid companies identify valuable customers and design the right strategies and allocate the right resources to retain them.

  • Market Basket Analysis: Understanding the purchase pattern of customers is highly beneficial in establishing longstanding customer relationship. Decidyn’s analytic solutions will help you achieve this using market basket analysis.

  • Sales Force Effectiveness: Monitoring sales force performance and adjusting to shifts in market share positions are imperative to optimizing market strategies. Decidyn's analytics helps you sift through prospects and customers to select the best targets and build an effective strategic plan to meet your revenue and profitability targets.

  • Market Mix Models:If you need help in designing successful marketing strategies by assessing sales performance of your company with respect to competition, your marketing activities, pricing, response by store group/cluster or consumer segment, DeciDyn's market mix models will help you achieve just that.

    For more details, feel free to write to us at analytics@decidyn.com.

     

Retail

OfferSmartBundleTM
Identify Profitable Product Associations

Discover product associations within huge transaction data. Licensed copy of SmartBundle is available at annual subscription. Click here to see the demo.
SmartBundle

ConnatoTM
Personalized Recommendations

Offers recommendations at individual level based on customer’s past transactions and demographic profile. The solution can also help discovery of price of your products in an online environment.

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